Br andwatch is no different, having acquired and merged with a vast array of companies over the years. People buy things and companies buy things too. Īll of this was derivative of Runtime Collective LTD, which was incorporated in 1999 by Giles Palmer, who remains CEO of Brandwatch to this very day. Magpie Search and Alert was very much the barebones of what Brandwatch is today, offering a search engine service for documents such as financial statements and patents.
Officially, Brandwatch was launched in 2006, but that was actually a relaunch of Magpie Search and Alert, which was started two years previous. Need to know if 27-year-old men in Dublin like it when companies do that thing on Twitter where they pretend to be one person just vibing and making memes? Now you can. In their own words, Brandwatch give you access to “ the world’s largest pool of online consumer discussion, lets you monitor conversation across the web, and collect 10 years of historical data to answer questions fast ”. On top of that, Brandwatch can greatly assist with market research so if a company is thinking of making a consumer-facing change, they can refer to the data provided.
They’ll also be able to provide brands with charts and those handy word map things that express the general attitude and more recurring terms used when referring to their products or services. If someone in Prague is moan ing that Nestle – who happen to be a client of Brandwatch’s – are using too m uch plastic in their packaging on a Twitter thread that seems to be garnering a fair amount o f attention, the Brandwatch will know and warn them. Not to be confused with Bradwatch – my Tumblr page that offers daily updates on Hollywood heartthrob Brad Pitt - Brandwatch endeavours and succeeds in allowing brands to see in one easy and manageable place what people all over the world are saying about them, across various websites and major social media platforms. To be bought by Cision – a company who, if you Google them, have an office that looks like it belong s in that “the world if xyz ” meme – you’d have to be doing something right and by all accounts, Brandwatch definitely have been doing things right. Quite a lot of money that, isn’t it? You’d notice if it was taken from your account is what I’m trying to say.
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